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Chicken Essentials

Our Essentials recipes are designed for raw feeders who wish to use our meals as a base, but also want to add variety to their diets with separate bones, treats and supplements. They're a more traditional Raw & Fresh meal plan for those who feel comfortable with raw feeding.

If you're looking for a Complete and Balanced recipe that follows AAFCO guidelines, try our Complete Beef for Dogs.

This pre-made meal has a balance of 60% muscle meat (including 5% lamb heart meat for extra taurine), 20% vegetables, 10% ground bone, and 10% offal, made up of highly nutritious secreting organs.

All Natural Australian Produce

Every pack is freshly-made to order and is:

  • All natural
  • Australian made
  • Human grade
  • Grain free
  • Preservative free
  • Hormone free
  • Ethically sourced
  • Delivered fresh, not frozen

Human-Grade Ingredients

We only use the highest-quality raw ingredients sourced from human-grade suppliers. Our ingredients are sourced from the same suppliers restaurants and markets use for your food. No additives, preservatives or fillers. Just the biologically appropriate nutrients they need, as nature intended.

This is broken down into:

Lean Mince

Our pet mince component is high-grade muscle meat, with 5% lamb heart. Heart meat is rich in taurine, which is an essential amino acid that promotes normal vision, digestion, heart muscle function and maintains a healthy immune system.

Offal

Our organ meat is made exclusively from beef liver, kidney, spleen and pancreas. These are known as "secreting organs", which carnivores value for their nutrient density.

Offal forms 10% of each recipe and is packed with essential vitamins, minerals and amino acids:

  • Phosphorus
  • Calcium
  • Magnesium
  • Potassium
  • Iron
  • Zinc
  • Copper
  • Vitamin A, B6, B12, D, E and C
  • Taurine
  • Thiamin
  • Riboflavin
  • Niacin
  • Pantothenic Acid
  • Folic Acid
  • Selenium
  • Biotin

Most importantly, offal is a wholly-natural source of nutrients, unlike the synthetic ingredients added to most mass-produced pet foods.

Bone Content

Our chicken recipes all contain 10% ground bone, mixed with the meat content. Bone content provides valuable calcium, with additional nutrients provided by the marrow and cartilage.

We also have an AAFCO-standard Complete Beef recipe which is Complete and Balanced for all life stages.

Ingredients

Chicken Muscle Meat, Chicken Frames with Bone, Spinach, Beef Liver, Sweet Potato, Cauliflower, Cabbage, Beef Kidneys, Beef Spleen, Carrots, Kale, Lamb Heart, Broccoli.

Nutrition Panel

Guaranteed analysis per 100g

Metabolisable Energy 667kJ
Protein 14.9g
Fat 20g
Crude Fibre <1.0g
Moisture 65.5%
Ash 0.8g
Calcium 1.15g
Phosphorus 0.65g

Production & Food Safety

Our Essentials Range mixes are made fresh to order in our hygienic commercial kitchens, with very strict sanitary measures that include a full sanitary scrub-down between production runs.

To preserve the nutrient value and freshness of our foods, we recommend observing careful food safety practices. Always wash your hands and bowls after feeding.

Packaging

We package our recipes inside an airtight barrier film, tightly vacuum-sealed, removing most of the oxygen to keep our products fresh longer. The packs are easy to cut open and dispose of.

Shelf Life

We use no preservatives whatsoever. Not even the supposedly "natural" ones commonly used by other pet food brands, which often have an unhealthy level of sodium. Artificial preservatives have been shown to cause serious harm to pets both short and long term. Preservative use is responsible for a great number of product recalls in the pet industry and we avoid them altogether.

We recommend you freeze all products upon receiving your delivery. You can put aside any meals into the fridge that you intend to feed within the first couple of days.

Our shelf life is:

  • Frozen: 3 months
  • Sealed Pack in Fridge: 3-4 days
  • Opened Pack in Fridge: Feed same day

 

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